Local food supplement and natural health company, M.Y. Caesar, says investments in its product innovation and development is paying off. The firm started bottling its Lina Energy Tea brand in the latter part of 2015. Managing Director, Dr. Caesar, says the drive is in line with the company’s quest to meet demands of customers whist improving primary health service delivery in the country and beyond. “The whole world in now yearning for natural health and we are championing that field,” he said.
He tells Luv Fm innovation in product development has expanded the company’s market reach, created employment opportunities and increased export potentials. “Now we’ve got a lot of agencies, direct sales men and women and then shops have also picking the product, so we are providing job for the Ghanaian youth,” stated Dr. Caesar. “I can tell you M.Y. Ventures is now a key player not only in the West African sub-region but into the European market too”. Dr. Caesar has called for government’s buy-in to increase the potentials of the natural health products in health service delivery.